Sprout Social, Inc.

Sprout Social is a social media management and analytics platform that helps businesses manage, publish, monitor, and analyze their social media presence. Justyn Howard, Aaron Rankin, Peter Soung, and Gil Lara founded it in 2010 in Chicago. The platform treats social media as a strategic business function, not just a marketing channel.

Publishing and scheduling tools let teams plan, create, and distribute content across Facebook, Instagram, X, LinkedIn, Pinterest, TikTok, YouTube, and Threads from a unified calendar. Collaborative approval workflows keep everything on-brand and compliant.

The engagement features include a unified Smart Inbox that pulls all incoming messages, comments, reviews, and mentions from every network into one stream. Customer service and community management teams can respond efficiently. Team features like message assignment, internal notes, and collision detection prevent duplicate responses.

Social listening and analytics sit at the heart of the value proposition. Social Listening tracks brand mentions, competitor activity, industry conversations, and trending topics. It provides sentiment analysis and share-of-voice metrics. The analytics suite covers audience demographics, engagement rates, content performance, and competitive benchmarking.

Tagger by Sprout Social, from the Tagger Media acquisition, adds influencer marketing with discovery, campaign management, and ROI measurement. Advocacy lets organizations curate brand-approved content for employees to share on their personal networks.

AI Assist provides AI-generated replies, content suggestions, sentiment classification, and automated tagging. These features help teams work faster while keeping interactions authentic.

Sprout Social targets businesses of all sizes, from small marketing teams to large enterprise social operations. The go-to-market combines product-led growth with inside sales and enterprise sales. Over 30,000 customers use the platform.

Annual revenue is roughly $400 million with gross margins around 77%. Pricing is per-seat across Standard, Professional, Advanced, and Enterprise tiers. Net revenue retention exceeds 110%. The company has reached operating profitability.

With about 1,400 employees and a reputation for product quality, Sprout Social has established itself as the premium social media management platform for organizations that take social media seriously as a business function.