Zeta Global Holdings Corp.

Zeta Global runs a marketing platform built on a mountain of data. David Steinberg and John Sculley started the company in 2007. Sculley once led Apple, which gave the young firm instant credibility. Zeta is based in New York and went public in 2021.

The platform helps brands find the right people and send them the right message. Zeta gathers signals about what consumers do online, then uses that data to predict who is likely to buy. Marketers use those predictions to target email, ads, and offers.

Think about a retailer launching a new sneaker. It wants to reach shoppers who care about that style and are ready to spend. Zeta can score millions of consumers, pick the strong prospects, and run campaigns across email and other channels from one system.

AI sits at the core. Zeta uses it to sort audiences, personalize messages, and decide the best time to reach each person. The company frames this as a data plus AI marketing cloud.

Revenue runs around $1 billion a year and grows at a healthy clip. A meaningful share of that revenue is tied to data driven advertising, which makes the model part software and part media. That mix invites debate about how to value it. Still, the platform is real, large, and expanding.