Valuation Calculator

Enter your SaaS metrics below.

Growth

Growth Rate: 30.0%

The market discounts growth funded by acquisitions vs. organic customer growth — pick "Mixed" or "Acquisitive" if a meaningful share of your growth comes from buying other businesses' revenue rather than winning/expanding customers.

Profitability

70%

The percentage of revenue left after cost of goods sold (COGS). Healthy SaaS typically 70%+.

20%

Net profit as a percentage of revenue after all expenses. Cannot exceed gross margin.

Rule of 40 (Growth + Profit): 50.0

Health

5%

Share of revenue from your top 5 customers. Lower is generally better (less dependency).

100%

Revenue retained from existing customers (expansion minus churn). 100%+ is strong.

Efficiency

2

Lifetime value to customer acquisition cost. Aim for 3x or higher.

12 months

Months to recover customer acquisition cost from gross margin. Under 18 months is healthy.

AI Risk

50/100

How exposed the product is to replacement by general-purpose AI. A lower score adds a small premium, a higher score applies a discount. Not sure of your score? Use the AI Risk Calculator to determine it.

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