Yext makes sure the facts about a business are correct wherever people look.
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Yext makes sure the facts about a business are correct wherever people look. The company was founded in 2006 in New York. It went public in 2017.
Start with a simple frustration. A restaurant changes its hours. Now that new time needs to show up on Google, Apple Maps, Yelp, Facebook, and a hundred other places. Update each one by hand and you will lose your mind. Miss one and a customer shows up to a locked door.
Yext fixes this. A company enters its details once into the Yext knowledge platform. Yext then pushes that truth out to every listing, map, and voice assistant at the same time. Hours, addresses, menus, and promotions stay in sync everywhere.
The company has grown beyond listings into search and reviews. Its search tools let visitors find answers directly on a company own website. Its reputation tools help brands track and respond to reviews across the web. Yext also bought Hearsay to reach agents and advisors in regulated industries.
Picture a bank with 2,000 branches. Each one needs accurate local info and a way to handle reviews. Yext runs all of that centrally.
Revenue runs around $400 million a year. Yext is a focused bet that in a fragmented internet, a single source of truth is worth paying for.
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