SEMrush Holdings, Inc.

Semrush is an online visibility management and content marketing platform.

Delisted. This security is no longer actively trading, so it is excluded from current rankings and market statistics. Figures shown reflect the last valid market data (as of Apr 2026); historical financials remain available below.

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FRAMEWORK EST.

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AI Replacement RiskELEVATED

46/ 100

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Why this rating

From the AI Risk Calculator model

Your moat is reasonable today. Stay vigilant — re-evaluate when foundation models add tool-use and long-running workflows that compress your differentiation.

What's driving the score

Sales & marketingCategory baseline

high base

Workflow complexity5/5

-12 risk

Data moat3/5

-1 risk

Integration depthMedium

-4 risk

SegmentEnterprise

-8 risk

IndustryMarketing

+8 risk

Own AI integration3/5

-1.6 risk

Company overview

Semrush is an online visibility management and content marketing platform. It provides tools for SEO, pay-per-click advertising, content marketing, social media management, and competitive intelligence. Oleg Shchegolev and Dmitry Melnikov founded it in 2008 in Boston. What started as a keyword research tool has grown into a comprehensive digital marketing platform with over 117,000 paying customers.

Core capabilities include domain analytics, keyword research, site audit, position tracking, backlink analysis, and advertising research. These run on one of the largest proprietary databases in the industry. Semrush tracks over 25 billion keywords, 43 trillion backlinks, and traffic data for hundreds of millions of domains. That's a lot of competitive intelligence at a marketer's fingertips.

Beyond SEO, the platform has expanded into ContentShake AI for AI-powered content creation, Social Media Management, Listing Management for local SEO, and the Semrush Marketplace for content services. The App Center brings together both proprietary and third-party tools. Trends provides competitive traffic intelligence, and enterprise-grade solutions serve larger marketing teams and agencies.

Customers range from freelance marketers and small agencies to Fortune 500 marketing teams across every industry. Annual revenue is roughly $370 million. Subscriptions drive over 95% of revenue. Gross margins are about 83%. The company runs a product-led growth model with self-serve conversion and has achieved consistent profitability. About 1,800 employees work across offices in the US, Europe, and Asia.