JFrog Ltd - SaaS Valuation Profile FROG

JFrog Ltd. is a DevOps and software supply chain company that provides a universal platform for managing, securing, and distributing software artifacts and binaries from development through production. Founded in 2008 by Shlomi Ben Haim, Yoav Landman, and Fred Simon, and headquartered in Sunnyvale, California, with major R&D operations in Israel, JFrog's mission is to enable "Liquid Software" — the frictionless, secure, and continuous flow of software updates to any device.

The JFrog Platform centers on Artifactory, the industry's leading universal binary repository manager, which supports over 30 package formats including Docker, Maven, npm, PyPI, Go, Helm, and more. Artifactory serves as the single source of truth for all software artifacts across the development lifecycle. Complementary products include Xray for software composition analysis and vulnerability detection, Distribution for global release management, Pipelines for CI/CD orchestration, and Connect for IoT/edge device update delivery.

JFrog's platform integrates with every major CI/CD tool (Jenkins, GitHub Actions, GitLab CI, Azure DevOps) and cloud provider, and is available as both SaaS (JFrog Cloud) and self-hosted deployments. The company has expanded into software supply chain security with JFrog Advanced Security, which combines static analysis, secrets detection, contextual CVE analysis, and infrastructure-as-code scanning to protect software from source to runtime.

JFrog serves over 7,600 customers, including approximately 85% of the Fortune 100, and is used by millions of developers worldwide. The company generates approximately $400 million in annual revenue, with cloud revenue growing rapidly and now representing a significant portion of total revenue. Gross margins are approximately 78%, and the company employs over 1,400 people globally.