Backblaze sells cloud storage that regular people and small teams can actually understand.
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Backblaze sells cloud storage that regular people and small teams can actually understand. The company started in 2007 in San Mateo, California. It went public in 2021.
The pitch is simple. Store your data in the cloud. Pay a flat, low price. Skip the confusing bills that the big clouds are famous for.
Two products carry the business. Computer Backup protects laptops and desktops for a fixed yearly fee per machine. B2 Cloud Storage offers object storage that works like Amazon S3 but costs a fraction of the price. Developers plug B2 into apps, media pipelines, and backup tools without rewriting much code.
Say you run a small film studio. You shoot terabytes of footage each week. Amazon charges you a fortune to pull that footage back out. Backblaze does not charge those steep egress fees on most transfers. That single difference wins a lot of customers.
Backblaze stores over an exabyte of data across hundreds of thousands of customers. Revenue sits around $130 million a year and keeps climbing. The company runs its own storage hardware, so gross margins land near 55 percent. It stays small next to the hyperscalers. It survives by being cheaper and easier.
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