DoubleVerify Holdings, Inc.

DoubleVerify is a digital media measurement and analytics platform that provides independent verification for the advertising ecosystem. Oren Netzer founded it in 2008 in New York City. The technology ensures that digital ads get delivered in brand-safe, fraud-free, and viewable environments. Advertisers get transparency and confidence in their digital media spending.

The platform operates across the entire advertising lifecycle: pre-bid targeting, post-bid measurement, and real-time analytics. Key capabilities include brand safety verification (making sure ads don't show up next to harmful content), fraud detection (spotting bots, domain spoofing, and data center traffic), viewability measurement (confirming ads are actually seen by people), and attention metrics that go beyond viewability to measure real consumer engagement.

Authentic Brand Suitability uses AI and natural language processing to analyze page content at scale. This allows nuanced brand safety controls instead of broad blocking that can waste inventory. DV Authentic Attention metrics, measuring exposure, engagement, and conversion correlations, have become an increasingly important signal for media buying. The DV Scibids AI solution powers algorithmic bid optimization within demand-side platforms.

DoubleVerify measures billions of media transactions daily across display, video, CTV, social, and mobile. It integrates with every major ad platform: Google, Meta, Amazon, TikTok, and The Trade Desk. Over 1,000 advertisers use the platform, including many of the world's biggest brands and agencies. Annual revenue is roughly $600 million. Gross margins top 82%. The business is solidly profitable. About 1,500 employees work across global offices.