Huckleberry.ai, Inc.

DOMOProductivity

Domo puts business data on a screen where leaders can actually use it.

Key figures

Data as of Jul 2026 · Pills compare vs Apr 2026

ARR Multiple

0.5x

-0.1x

ARR

$307M

-3.3%

YoY Growth

-3.7%

-2.8pp

Market Cap

$153M

-12.1%

Revenue (Q)

$77M

-3.3%

Gross Margin

77.1%

+3.4pp

Op. Margin

-3.1%

+5.3pp

Rule of 40

-6.8

+2.5

Magic Number

-0.28

-0.25

Revenue, margins & ratios from SEC filings; market cap & ARR multiple from market data. Market cap & ARR multiple use the close of 1 Oct 2026; their pills compare vs the Jul 2026 quarter-end (0.6x).

Valuation by quarter

Current ARR Multiple: 0.6x

Calculated valuation

FRAMEWORK EST.

Valuation data is not available for this company.

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Levers ranked by valuation impact

No recommendations for this company.

AI Replacement RiskMODERATE

22/ 100

LowModerateElevatedHigh

Estimated likelihood that general-purpose AI replaces this product.

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Why this rating

From the AI Risk Calculator model

Structural moats (regulation, integration depth, or proprietary data) make AI-only replacement unlikely in the near term.

What's driving the score

Data analyticsCategory baseline

mid base

Workflow complexity5/5

-12 risk

Data moat3/5

-1 risk

Integration depthHigh

-10 risk

SegmentEnterprise

-8 risk

IndustryOther

neutral

Own AI integration3/5

-1.6 risk

Company overview

Domo puts business data on a screen where leaders can actually use it. Josh James founded the company in 2010 in American Fork, Utah. He had already built and sold Omniture, so he knew analytics well.

The promise is speed and simplicity. Pull data from every corner of a business into one place, then turn it into live dashboards that anyone can read. A sales chief checks numbers on a phone before a meeting. A store manager watches today sales tick up in real time.

Domo connects to hundreds of sources. Spreadsheets, databases, cloud apps, and more. It blends that data and refreshes it automatically. Non technical users build charts by dragging and dropping instead of writing code.

Imagine a fast food franchise owner with 20 locations. Each store feeds sales, labor, and inventory into Domo. The owner opens one view and instantly sees which store is lagging and why. No waiting for a Monday report.

The company has leaned into AI and data apps, letting customers build small tools on top of their data. It also shifted its pricing toward consumption, charging for usage rather than seats.

Revenue runs around $320 million a year. Growth has been slow, and the company works to reach steady profit. Domo competes with bigger analytics names by promising fast setup and a friendly, mobile first feel.