Asure Software handles the unglamorous work that keeps small businesses legal and paid.
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Asure Software handles the unglamorous work that keeps small businesses legal and paid. Payroll. Taxes. HR. Time tracking. The company is based in Austin, Texas.
Small firms rarely have a big HR department. The owner often does payroll at the kitchen table on a Sunday night. Asure exists to take that burden away. It runs payroll, files the taxes, and keeps the paperwork compliant.
Picture a chain of three coffee shops with 50 staff between them. Hours change every week. Tips need tracking. Payroll taxes must go to the right agencies on time. One mistake can bring a fine. Asure automates the whole cycle so the owner can focus on selling coffee, not filling forms.
The company also sells through partners. Accountants and resellers use Asure payroll under their own brand to serve their clients. That channel widens its reach without a huge sales force.
Asure has grown partly by buying smaller payroll and HR providers and folding them in. Revenue runs around $120 million a year. Gross margins sit in the 70s. The market is crowded and includes far larger rivals. Asure carves out a spot by focusing on small businesses and the accountants who serve them.
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