ASURE SOFTWARE INC

ASURBack Office

Asure Software handles the unglamorous work that keeps small businesses legal and paid.

Key figures

Data as of Jun 2026 · Pills compare vs Mar 2026

ARR Multiple

1.5x

-0.1x

ARR

$148M

-13.2%

YoY Growth

23.2%

+0.5pp

Market Cap

$221M

-3.3%

Revenue (Q)

$37M

-13.2%

Gross Margin

67.5%

-3.8pp

Op. Margin

-6.5%

-13.4pp

Rule of 40

16.7

-12.9

Magic Number

-2.58

Revenue, margins & ratios from SEC filings; market cap & ARR multiple from market data. Market cap & ARR multiple use the close of 2 Oct 2026; their pills compare vs the Jun 2026 quarter-end (1.5x).

Valuation by quarter

Current ARR Multiple: 1.5x· Forward at Q3 FY2026 guidance: 1.5x

Calculated valuation

FRAMEWORK EST.

Valuation data is not available for this company.

Strategy recommendations

Levers ranked by valuation impact

No recommendations for this company.

AI Replacement RiskMODERATE

31/ 100

LowModerateElevatedHigh

Estimated likelihood that general-purpose AI replaces this product.

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Why this rating

From the AI Risk Calculator model

Your moat is reasonable today. Stay vigilant — re-evaluate when foundation models add tool-use and long-running workflows that compress your differentiation.

What's driving the score

HR & payrollCategory baseline

mid base

Workflow complexity4/5

-6 risk

Data moat3/5

-1 risk

Integration depthHigh

-10 risk

SegmentMid Market

neutral

IndustryHuman Resources

-4 risk

Own AI integration2/5

+1.6 risk

Company overview

Asure Software handles the unglamorous work that keeps small businesses legal and paid. Payroll. Taxes. HR. Time tracking. The company is based in Austin, Texas.

Small firms rarely have a big HR department. The owner often does payroll at the kitchen table on a Sunday night. Asure exists to take that burden away. It runs payroll, files the taxes, and keeps the paperwork compliant.

Picture a chain of three coffee shops with 50 staff between them. Hours change every week. Tips need tracking. Payroll taxes must go to the right agencies on time. One mistake can bring a fine. Asure automates the whole cycle so the owner can focus on selling coffee, not filling forms.

The company also sells through partners. Accountants and resellers use Asure payroll under their own brand to serve their clients. That channel widens its reach without a huge sales force.

Asure has grown partly by buying smaller payroll and HR providers and folding them in. Revenue runs around $120 million a year. Gross margins sit in the 70s. The market is crowded and includes far larger rivals. Asure carves out a spot by focusing on small businesses and the accountants who serve them.