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Pegasystems helps big companies automate complex work and decisions. Alan Trefler founded the company in 1983 and still leads it. Pega is based in Cambridge, Massachusetts.
The company sits at the meeting point of two ideas. Workflow automation and customer engagement. On one side, Pega maps out messy business processes and runs them automatically. On the other, it decides in real time what to offer or say to a customer.
Its low code approach lets teams build applications by drawing out the logic instead of hand coding every step. That speeds up projects and lets business experts shape the software.
Picture a bank handling a loan application. Many steps, many rules, many checks. Pega can guide that case from start to finish, pulling in the right approvals and flagging risk along the way. The same engine can decide, mid call, the best offer to make a customer based on their history.
Pega now weaves AI through the platform. Its decisioning engine has long used data to pick the next best action. New generative features draft content and speed up app building.
Revenue runs around $1.5 billion a year, and the company has turned firmly toward profit and strong cash flow. Pega serves demanding enterprises in banking, insurance, and government, where complexity is the whole point.
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