LiveRamp Holdings, Inc.

LiveRamp connects data safely so companies can market without leaking personal details. The business grew out of Acxiom and became its own public company in 2018. It is based in San Francisco.

Here is the problem it solves. A brand knows its own customers. A publisher knows its own audience. They want to work together on an ad campaign. But neither wants to hand over raw personal data. That is risky and often illegal.

LiveRamp acts as the trusted go-between. It matches records using coded identifiers instead of names and emails. Both sides collaborate. Nobody exposes the underlying data. The company calls its core a data collaboration platform, and it leans on clean rooms where partners analyze combined data without ever seeing each other raw files.

Say a car maker wants to reach people who recently searched for electric vehicles. It can match its own list against a publisher audience through LiveRamp and run the campaign, all while keeping identities protected.

Revenue runs around $700 million a year. Gross margins sit near 70 percent. As cookies fade and privacy rules tighten, the need for safe data matching grows. LiveRamp sells itself as the neutral infrastructure for that new, more careful world of marketing.