PAR TECHNOLOGY CORP

PAR Technology runs the technology inside big restaurant chains. The company has a long history and is based in New Hartford, New York. In recent years it transformed into a restaurant software company.

Its flagship is Brink, a cloud point of sale system for large chains. When you order at the counter or on an app, Brink can be the system ringing up the sale, sending it to the kitchen, and tracking the payment. It is built to handle thousands of locations at once.

PAR did not stop at the register. It bought Punchh to add loyalty and marketing, so chains can run rewards programs and send targeted offers. It added tools for back office operations and payments. The goal is a unified system that covers ordering, loyalty, and operations under one roof.

Picture a national burger chain rolling out a new app deal. The point of sale, the loyalty program, and the payment all have to work together across 2,000 stores on launch day. PAR aims to be the platform that makes that possible.

Revenue runs around $400 million a year and grows as chains adopt more of its stack. The company has traded lower margin hardware for higher value recurring software. PAR is a focused bet that restaurants will keep running on modern, connected technology.